MR BROWN

INFO

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Branding + Illustration + UI/UX

MR BROWN

CLIENT

Ardy Damis

DELIVERABLES

Branding

Brand Identity

Illustration

Merchandise

Packaging

Social Media

Website

TOOLS

Sketch

Adobe Illustrator CC

Adobe Photoshop CC

Adobe XD

WIX

ESSENCE

Mr. Brown is a premium brand of hair pomade based in Kuala Lumpur, Malaysia. It is made from all the goodness of natural ingredients for healthier and moisturised hair. The brand’s mission is to promote a positive relationship of self-esteem and self-image towards the next generation’s fulfilment of their ultimate potential.

GOAL

To create a bespoke brand identity that plays with a classical twist and vintage typography, applicable to all collaterals such as product packaging, additional merchandises, website and social media.

UNRAVELLING

It was collectively agreed on during the Discovery Phase to build a brand identity that referenced the 50s/60s era and embellished with retro vibes. Bridging the gap from the vintage to the contemporary, we successfully created a unique yet versatile brand design that was tastefully rolled out in all products, merchandises, digital mediums that bears the Mr. Brown name.